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Money, it’s often said, cannot buy love or happiness. It would seem that it also cannot buy a perfect luxury work bag – and in the tech world, that invites an opportunity for “disruption. San Francisco startups have been rethinking what working women want to carry, and the result is an outpouring of functional, minimalist options at more accessible prices than designer bags. Call it the handbag renaissance. These understated totes share characteristics including design, materials, utility, but perhaps most of all, a desire to be something not currently in the marketplace.
The newest contender is from serial entrepreneur and early Facebook employee Julia Lam, whose story will be familiar to many. Senreve is a San Francisco bag company that offers choices including the Maestra, a smaller version of its standard style. Good for: A financial-tech MBA saving for her next trip to India. Good for: A director of the philanthropic arm of a major software provider. Photo: Nick Brown Phorography, Photo By Www. Co’s Tracy 2-in-1 bag debuts Nov. 8 after a successful Indiegogo campaign.
Good for: Aspiring serial entrepreneurs commuting from yoga to a pitch meeting to a networking happy hour. Co’s Tracy 2-in-1 takes its name from the pocketed zip-off clutch with its own detachable strap. 99 each and help make the day-to-night transition. From the back: Gold hardware and YKK zippers, coupled with leather, give the Tracy a luxe look.
A discreet external back pocket can secure a cell phone. Versatile straps: The Tara 2-in-1’s adjustable strap allows the bag to be worn as a shoulder bag, backpack, cross-body or tote. The nylon lining is water-resistant, and the bag zips closed for added security. Money, it’s often said, cannot buy love or happiness. I was fundraising for my last company, and I was running around from meeting to meeting to social event and back to meeting. I had this cute shoulder bag with my laptop and my life in it, but the weight on one shoulder was hurting me, and I was tipping over in my heels. Her needs were straightforward, yet elusive: Lam wanted something beautiful, professional, practical and with distributed weight — in other words, something with the mind of a briefcase, the wearability of a backpack and the look of a luxury handbag.
It also wouldn’t hurt to add the portability of a clutch. I’ve been thinking about this idea for several years now, mostly around how to solve challenges for the working woman: How do we build products for women who have a dynamic lifestyle? How do you look good and feel comfortable at work? Co, working with a designer to create a bag prototype in six weeks. She named it the Tracy 2-in-1 after her friend, engineer and entrepreneur Tracy Chou, whose advocacy for gender representation in technical roles ignited a movement that garnered participation from Google, Facebook and Microsoft, among others. This being the world of iterations, Lam tapped tech-world friends, including Chou, to be early testers.
295 each, which was 115 percent of her goal — validated that women were willing to buy a convertible laptop-friendly tote that works as a shoulder bag, backpack or cross-body, with expandable compartments and a zip-off clutch. For those not in the startup realm, product market fit is about building something that people want. I wanted to know that if we built this product, people would actually be excited to buy it — and they were. Good for: An engineer and future founder who’s aiming to disrupt social shopping. They are going for a woman who usually doesn’t carry a laptop, and they might have a driver and don’t need to think about security or a zipper on top, or needing the bag to work from day to night.